The Beauséjour France universe
Beauséjour speaks for itself.
Its name already evokes an emotion, that of a “beautiful stay”, a suspended moment, a simple and sincere memory.
It is a French brand born from the desire to capture the beauty of lived moments and translate it through an essential, timeless and serene wardrobe.
BSJR: the signature of a memory
The four letters BSJR encapsulate the soul of Beauséjour.
They are our way of expressing the brand in its purest form.
A discreet, graphic and modern logo, which is inscribed on the pieces like a code of belonging.
Each BSJR hoodie becomes a witness to a moment that is both worn and lived.
The “B”: symbol and horizon
At the heart of Beauséjour's visual identity is the “B”.
A stylized “B” in which the line of the mountains is drawn. Symbol of the link between man, nature and memory.
This graphic design has become an icon: both understated and evocative, it connects the alpine world that inspires the house to the purity of its design.
The “B” is not just an initial.
It is a miniature landscape, an invitation to calm, to breathe, to remember.
From Beauséjour to the Alpine Breeze
Our slogan is a guiding principle.
“From Beauséjour to the Alpine Breeze” tells the story of a journey without moving. A journey of emotions, seasons and memories.
It's a phrase that links the warmth of a place to the coolness of a moment.
It evokes the breath of the wind in the mountains, the cold of the morning, the light on the snow, but also the intimacy of a fire, the softness of a sweater, the calm of a shared moment.